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The NLP Series

The NLP Series

Beginner to Master Practitioner

The work of NLP is not to make you into someone else.

S Y Kelake

Preface to Book One

I did not come to NLP through a book. I came to it through a window company.

Not metaphorically, quite literally. In 2005 I was working for Everest Home Improvements Ltd, at the time the UK's number one replacement window company, based at their head office in Cuffley, Hertfordshire. I had joined the executive team under a new Managing Director who was building his direct reports from scratch, and he had a particular idea about how he wanted to develop us. Not through the usual battery of management seminars or leadership modules. Through something called Business NLP.

That was the first lesson NLP taught me, before a single technique had been introduced, before I had heard the name Kathryn Temple or the company Lifelong Learning that she ran, before any of it. The lesson was this: the mask you wear does not protect you. It just prevents connection.

She did not lecture. She created conditions in which you discovered things. There is a meaningful difference between those two approaches, and this book series is built on it.

I had been working in sales and marketing environments since I was fourteen years old. My earliest bosses had learned their craft from American sales training in the 1980s, tonality, active listening, anchoring, persuasion, mirroring, the architecture of a good script. I had absorbed all of it, used most of it, and refined some of it without ever knowing it had a name. When Kathryn began teaching the foundations of NLP, I kept experiencing the same unsettling recognition: I have been doing this. I just did not know what I was doing or why it worked.

That recognition is the experience I most want this series to give you. Whether you are entirely new to NLP or whether you have been practising it in some form for years without the label, these books are designed to meet you where you are. Not to impress upon you a system of correct thinking, but to give language and structure to patterns of excellence that, in all likelihood, you are already beginning to use.

Core ideas

What NLP rests on

The series builds the same handful of ideas from first principles up to master level. These are the ones it keeps coming back to.

PresuppositionsThe map is not the territory

Book One sets out twelve working assumptions behind all NLP practice, beginning with the idea that each of us responds to our own internal map of the world rather than to the world itself. The later books treat them as the operating principles of every technique.

RapportMatching, pacing and leading

Rapport is described as a shared rhythm built by matching another person's posture, pace and language. Once you have met someone where they are, you can begin to lead, which the author frames as skilled hospitality rather than manipulation.

Anchoring and stateResources when you need them

A stimulus applied at the peak of a state can later bring that state back. The books give a five-step protocol for anchoring calm or confidence, and point to its parallel with classical conditioning.

OutcomesWell-formed goals

Goals are tested against eight conditions, from being stated in the positive to naming a first step, and checked for ecology so that reaching them does not cost something that matters more.

ReframingChanging meaning, not facts

A context reframe asks where a quality is an asset; a content reframe asks what a behaviour might really mean. The aim is a frame that fits the evidence better, which the author is clear is not the same as positive thinking.

Ethics and evidenceConsent, ecology and honesty

Influence should serve the other person's genuine interests, and change work needs informed consent. Book Three also sets out what research supports, what is contested and what is untested, and asks practitioners not to overstate either way.

The books

The books in the series

Cover of NLP Foundations
Book One

NLP Foundations

Understanding and Rewiring Your Mind

14 chapters · about 37,000 words

The starting point. It explains where NLP came from and works through the presuppositions, representational systems, rapport, anchoring, state, outcomes, reframing and beliefs, with exercises at the end of every chapter and a thirty-day framework to bring it together.

For readers new to NLP, or anyone who has used these skills without a name for them

The Presuppositions of NLPRapportAnchoringState ManagementGoals and Well-Formed OutcomesReframingPutting It Together: A Thirty-Day Framework
Read from the Introduction

The Map Is Not the Territory

Each of us moves through the world not as it actually is, but as we represent it to ourselves internally. Our senses give us data. Our filters, shaped by language, culture, upbringing, past experience, current emotional state, process that data into a model of reality that we then treat as reality itself. This model is the map. The world it represents is the territory.

The implications of this are profound. When two people experience the same event and respond to it completely differently, neither of them is wrong. They are operating from different maps. When a person behaves in a way that seems irrational or self-defeating, they are almost certainly acting with complete internal consistency, but from a map that contains deletions or distortions that have not yet been examined.

We all do. The question NLP asks is: what would become possible if we began to examine the map?

Cover of NLP Practitioner
Book Two

NLP Practitioner

The Core Techniques of Change

14 chapters · about 38,000 words

The technical core of NLP: the Meta Model and Milton Model, submodalities, metaprograms, perceptual positions, strategies, Sleight of Mouth and logical levels. The later chapters apply them to relationships, negotiation, stress and confidence, and coaching yourself.

For readers who have the foundations and want the full practitioner toolkit

SubmodalitiesThe Meta ModelThe Milton ModelMetaprogramsPerceptual PositionsSleight of MouthLogical LevelsConflict and Negotiation at Depth
Read from Chapter One

The Practitioner Mindset

There is a quality of attention that distinguishes experienced practitioners from those who are technically proficient but not yet fully present in the work. It is difficult to name precisely, but it involves a particular relationship with outcome. The practitioner cares about the outcome, cares deeply, in fact. But they are not attached to their version of the outcome. They are in service of the person's own process.

This distinction is not subtle. A practitioner who is attached to their outcome will push, will shape, will subtly guide the person back towards the change the practitioner has already decided should happen. A practitioner who is in service of process will wait, will follow, will trust that the person's own system knows the direction even when the person cannot yet articulate it. The techniques are the same. The quality of the work is entirely different.

This does not mean passivity. Practitioner-level work is often precise, active, and directive. But the direction serves the client's map, not the practitioner's preferences. You are navigating using their compass, not yours.

Cover of NLP Master Practitioner
Book Three

NLP Master Practitioner

Advanced Models and Transformational Practice

15 chapters · about 30,000 words

Advanced change work, including deep trance phenomena, the Fast Phobia Cure, Parts Integration and Timeline Therapy, with applications in therapy, coaching, leadership, education and sport. It closes with a candid chapter on the evidence base and another on ethics and professional practice.

For practitioners ready for advanced models and the responsibilities that come with them

The Master Practitioner MindsetThe Fast Phobia CureParts IntegrationTimeline TherapyNLP in Education and SportThe Evidence BaseEthics, Ecology and Professional PracticeBecoming a Master
Read from Chapter 1

Seeing What Is Actually Sought

People rarely arrive at the threshold of significant change, whether in a therapy room, a coaching conversation, a training hall, or a management session, with a fully accurate account of why they are there. This is not dishonesty. It is the nature of the human relationship with the self: we approach our deepest needs obliquely, through the side door, because the front door is too confronting to face directly.

The person who says they want to compete is often saying: I want to know what I am made of, tested against something real rather than imagined. The person who says they want to get fit, as I did when I first walked through the door of a training hall, is sometimes also saying: I want to be part of something that asks more of me than I have so far asked of myself. I want to find out who I am when it gets difficult.

People think they know why they have come. Often they do not, not fully. The master practitioner's first task is not to produce the change that is requested. It is to understand what is actually needed. These are not always the same thing. When they are, the work is simple. When they diverge, the work requires wisdom.

Cover of The Complete NLP Guide
Complete Edition

The Complete NLP Guide

Beginner to Master Practitioner

43 chapters · about 111,000 words

All three books in one volume, arranged as three sections, with a new preface, a master glossary, a bibliography and further reading, and an index of principal concepts.

For readers who want the whole system in a single reference

Preface to the Complete EditionSection I. NLP FoundationsSection II. NLP PractitionerSection III. NLP Master PractitionerMaster GlossaryBibliography and Further StudyIndex of Principal Concepts
Read from the Preface to the Complete Edition

The plumb line

There is a particular kind of knowledge that can only be received after you already know it. You encounter it in a book, or in a conversation, or in a moment of quiet attention to something that has always been present, and you recognise it, not as information arriving from outside, but as something returning from inside, named at last after years of being lived without language. NLP, in my experience, works like this for most people who encounter it seriously. It is recognition more than acquisition. The map is new. The territory is not.

The three books gathered in this volume were written with that quality of recognition in mind. They do not introduce NLP as a set of techniques to be added to an empty toolkit. They introduce it as a language for things the reader has already been doing, already experiencing, already navigating by, things that become clearer, more deliberate, and more reliably available when they can be named and examined.

The plumb line is the tool that tells you where true is. Not the whole map, no book can carry a whole map. The orientation that, maintained over time, keeps the building true even when the individual decisions of construction are imperfect. That is what these three books are trying to be.

Cover of Rapid NLP

Rapid NLP

Master Techniques for Instant Impact (Managing Relationships at Home or Work & Negotiating for Success)

NLP techniques for immediate use, focused on managing relationships at home or at work and on negotiating successfully.

Ethics in practice

The Cancellations Lesson Revisited

The replacement window sales world of Book One contains what is, in retrospect, the clearest ethical case study in the series. The salespeople who used rapport and anchoring skills to override a customer's genuine product preference, substituting the product that paid the highest commission for the product the customer would have chosen, were using exactly the skills the Everest NLP programme had been designed to develop. They were using them in service of their own financial interest at the cost of the customer's genuine preference.

The result was cancellations. The customer, having reflected overnight, recognised that what had been presented as their considered choice was in fact a manufactured one. The skills had worked in the moment. The ecology had not been respected. And the ecological failure produced its own correction, not through moral enforcement, but through the simple mechanism of the customer exercising their right to reconsider.

The lesson is not that influence is wrong. The lesson is that influence used against the genuine interests of the person being influenced is, beyond its ethical failure, also a strategic failure. The customer who trusts their salesperson and is not manipulated becomes a referral source. The customer who discovers they have been manipulated becomes a cancellation and a warning to others.

The ethical approach and the effective approach are, in the long run, the same approach.

The shape of the book

Contents

In each of the three books, every chapter ends with a Practice section of exercises to take the model from the page into real conversations.

Book One

NLP Foundations

  1. What Is NLP?
  2. The Presuppositions of NLP
  3. Representational Systems
  4. Rapport
  5. Sensory Acuity
  6. Anchoring
  7. State Management
  8. Goals and Well-Formed Outcomes
  9. Reframing
  10. Beliefs and Values
  11. Visualisation and the Swish Pattern
  12. Communication Essentials
  13. Putting It Together: A Thirty-Day Framework
  14. The Journey Continues
Book Two

NLP Practitioner

  1. From Beginner to Practitioner
  2. Submodalities
  3. The Meta Model
  4. The Milton Model
  5. Metaprograms
  6. Perceptual Positions
  7. Strategies
  8. Sleight of Mouth
  9. Logical Levels
  10. Change Personal History
  11. Managing Relationships with NLP
  12. Conflict and Negotiation at Depth
  13. NLP for Stress, Anxiety, and Confidence
  14. Self-Coaching with NLP
Book Three

NLP Master Practitioner

  1. The Master Practitioner Mindset
  2. Advanced Submodalities
  3. Deep Trance Phenomena
  4. The Fast Phobia Cure
  5. Parts Integration
  6. The Six-Step Reframe
  7. Timeline Therapy
  8. Advanced Modelling
  9. NLP and Identity
  10. NLP in Therapy and Coaching
  11. NLP in Leadership and Business
  12. NLP in Education and Sport
  13. The Evidence Base
  14. Ethics, Ecology and Professional Practice
  15. Becoming a Master
Complete Edition

The Complete NLP Guide

  1. Preface to the Complete Edition
  2. Section I. NLP Foundations
  3. Section II. NLP Practitioner
  4. Section III. NLP Master Practitioner
  5. Master Glossary
  6. Bibliography and Further Study
  7. Index of Principal Concepts
Worth keeping
Theory without practice is not NLP, it is merely interesting.
NLP Foundations, Introduction
The model is the tool. The person is the work.
NLP Practitioner, Chapter One
You never reach your limit in martial art, because there is no perfect human and therefore no perfect martial artist.
NLP Master Practitioner, Chapter 12
It is recognition more than acquisition. The map is new. The territory is not.
The Complete NLP Guide, Preface
Look inside

Read from the book

Read the opening of NLP Foundations

Introduction: You Have Already Begun

There is a good chance you have already used NLP today.

Not consciously. Not with any awareness of what it is called or what it is doing. But somewhere in a conversation this morning, the way you adjusted your tone when you sensed the other person was anxious, the moment you chose one word over another because it felt less confrontational, the instinct that told you to wait before speaking because the silence was working, something was happening that NLP has a name for. It has been happening your whole life. The question is not whether you can learn to do it. The question is whether you can learn to do it deliberately.

That is what this book is about.

Neuro-Linguistic Programming was developed in the early 1970s at the University of California, Santa Cruz, by a linguist named John Grinder and a mathematician and information scientist named Richard Bandler. What they were doing was, at its core, remarkably simple: they were watching people who were exceptionally good at creating change in other people, and they were asking how.

The people they studied were not ordinary. Fritz Perls had founded Gestalt therapy and could shift a person's emotional state in the space of a single session. Virginia Satir was a family therapist whose ability to find the hidden structure beneath a family's dysfunction was almost uncanny. Milton Erickson was a psychiatrist and hypnotherapist who worked without formal induction, without the drama of the stage hypnotist, operating instead through ordinary conversation laced with patterns so subtle that his clients rarely knew anything unusual was happening until something had already changed.

The book

About this edition

Cover of The NLP Series by S Y Kelake
Title
The NLP Series
Author
S Y Kelake
Books
NLP Foundations, NLP Practitioner, NLP Master Practitioner and The Complete NLP Guide, with Rapid NLP alongside
Length
About 30,000 to 38,000 words per volume; The Complete NLP Guide about 111,000 words; ebook
Publisher
SYK Publishing Ltd
For
Anyone who works with people, from complete beginners to practising coaches and therapists

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